The Embassy of the Kingdom of Lesotho in Rome has facilitated a familiarisation tour by Globe Trotters SA Ltd, a tourism marketing company targeting European and United States markets, as part of efforts to enhance Lesotho’s international tourism visibility.

The delegation, led by Lesotho’s Ambassador to Italy, Mr. Lebeko Sello, arrived in the country on December,01, for a 12-day working visit.

During their stay, the delegation paid courtesy calls on the Ministers of Foreign Affairs and Tourism to discuss opportunities for promoting Lesotho as a prime travel destination.

This initiative comes at an opportune time following the Lesotho–European Union visa waiver, which is expected to boost tourist arrivals by easing travel access for European visitors.

As part of the tour, Globe Trotters SA Ltd will produce a documentary highlighting Lesotho’s rich culture, breath-taking landscapes, and adventure tourism offerings, aimed at attracting tourists from Europe and the United States.

The Embassy reaffirmed its commitment to positioning tourism as a key driver of economic growth, job creation and international partnerships, while showcasing Lesotho’s unique identity to global audiences.